Apple Takes Another Shot at Google

First there's the rumor that Microsoft Bing will replace Google as the iPhone's search engine of choice. Then Apple banned the word "Android" from the App Store. And now in a posting to their iPhone Developer's Site Apple states with regards to location services:

If you build your application with features based on a user's location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.

Sounds like another shot to me...