Rob Greenlee at Mobilecaster News has an interesting take on the closing of Yahoo's Podcast Directory. (Oh yea, did I forget to mention that Yahoo has posted an announcement that they will be closing their directory on October 31? Sorry...)He sees it as a sign that the industry is maturing, and although that's not my take (nor Yahoo's explanation for the move) I do agree with a lot of what he says regarding what the industry needs, etc.
I started to post a comment to his blog, but then realized that if I am going to blatantly plug my company, I should restrict that to my own site and not spam his. Rob points out that there needs to be a connection between the devices and the content, ala iTunes and the iPod. A single click that will deliver the content to mobile phones, MP3 players, etc.
YES! This is what we've been working towards at Podcast Ready for the last two years. Today, if you purchase an iRiver device (which Rob mentions) it comes pre-loaded with Podcast Ready technology. This technology allows users to select (with a single click) content not only from our directory, but with the use of a browser shortcut any directory or web site regardless of what one-click solutions they've chosen to provide - which is usually only iTunes at this point.
Its been a slow process, but over the next 12 months we should see around 25-35 million of these "Podcast Ready enabled" devices hit the streets and to us that's very exciting news for the podcast industry.
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