I've noticed in the last couple of days
some folks talking about Apple and the whole "podcast" controversy. Certainly not nearly as much as before
Podcast411 chimed in with their accurate, but incomplete analysis and
Adam's podcast on the topic proving he was totally unware of the facts of the situation.
Up until recently, I've been more or less quiet on the subject.. or at least, not nearly as vocal as I wanted to be. Something came across my desk this morning that I warned of months ago, and I think its time the podcast community really took a hard look at where Apple is going with this.
First to clarify, with respects to Podcast Ready and myPodder, Apple is claiming a common law right to the word "pod" and is trying to force Podcast Ready to stop using the word "pod" as it pertains to the downloading of digital media and to portable devices.
Nobody I've met seriously beleives that Apple can own the word "podcast" but if they are able to control the use of the word "pod" then they do in effect own "podcast." Now, forget about Podcast Ready for a moment. Consider if you are a podcaster with hopes of building a brand. As
others have learned, you can forget about that.
And what about those working in areas other than devices and content? If you have been around the podcast community for a while, then you may still remember a few
software companies that were forced to change their name because of the word "pod" (offers to simply drop the "i" were rejected by Apple).
Garageband has been touted by Apple as the solution for creating podcasts. And now it seems they are starting to
push .MAC for hosting... devices, content creation, and delivery... the whole eco-system. It's a great model
if you can get it Apple. The question is, does the community that created podcasting care?